Introduction
Marketing is crucial to the success of any business. It includes understanding customers, creating value, and developing relationships that lead to continued success. Without effective marketing, even the best products will go unnoticed.

Why Does Marketing Matter

Marketing allows any business to connect, communicate, and convert. It is a blend of strategy, creativity, and data that drives:
– Understanding your customers’ needs
– Build awareness of the brand
– Increase sales and customer loyalty

Marketing is the art of storytelling and the science of data analytics that helps your business grow with purpose and direction.

Traditional Marketing

Traditional marketing is still relevant today. Outlets including TV, print, radio, billboards, and sponsorship of live events, are effective tools in establishing visibility, trust, credibility and general brand awareness, and are effective in reaching local audiences.
While traditional marketing is typically less measurable than digital marketing methods, it still serves as a powerful tool to generate visibility and awareness

Digital Marketing
Digital marketing can give you targeted reach and measurable results and includes tools such as:
– Social Media Marketing (SMM)
– Search Engine Optimization (SEO)
– Email Marketing
– Paid Ads & Content Marketing
Digital marketing offers a way to reach global audiences, check performance, and adjust strategically to behavior in real time. Digital marketing been an essential business tool in today’s digital-first world.

Using Both Types of Marketing Together

The best marketing plans blend traditional marketing and digital marketing practices. A local store will utilize traditional tools, e.g., storefront signage, newspaper ads, and sponsorship of a local program/competition, in addition to reaching customers and prospects via social media, paid ads, and the store web site and e-commerce sales.